Data and privacy policy

What this is

Control how long analytics data is kept and what click information is collected. Changes apply to new events only.

Before you start

• You are the workspace owner.

Steps

1. Open Workspace Settings.
2. Find Data & privacy.

Retention period

1. Under Retention period, choose how long click and conversion events are stored.
2. Select a preset (90 days, 1 year, 2 years, 5 years) or enter a custom number of days.
3. Lifetime click counts on links are not reduced when old events are deleted.

What we collect

Turn categories on or off:

• Visitor identifiers — hashed IP for unique visitor counts
• Geolocation — country, region, city
• Referrer & traffic source — where visitors came from
• Device & browser — device type, OS, browser
• Language — browser language preference
• Campaign parameters — UTM tags and ad click IDs
• QR scan tracking — whether a click came from a QR scan
• Conversion pixels — conversion events from thank-you pages

Conversion window

1. Set how long after a click a conversion can be matched (in hours).

2. Leave empty to inherit account defaults.

3. Click Save settings.

What happens next

New click events follow your updated policy. Existing stored events are not retroactively changed.

Tips

• Turn off categories you don't need for compliance.
• Shorter retention periods may be required by your plan.
• Estimated workspace storage is shown near this section and is updated once per day. See Usage limits.

Related pages

• Analytics defaults
• Insights
• Usage limits