Conversions tab

What this is

The Conversions tab tracks goals, conversion rates, funnels, event logs, and customer journeys.

Before you start

• Conversion goals must be set up on individual links — see Conversion goals.

Steps

1. Open Insights.
2. Click the Conversions tab.
3. Explore these sections:
   • Conversion performance — goals, rates, and trends
   • Click to conversion — funnel from click to conversion
   • Conversions by channel — which channels drive conversions
   • Conversion trend — conversions over time
   • Event log — individual tracking events (filter by type, export CSV)
   • Customer journey — search by visitor or click ID to see event sequence
   • Conversion funnel — build multi-stage funnels and see drop-off

Set up a conversion funnel

1. In the Conversion funnel section, enter a Funnel name.
2. Add stages with event types and optional event names.
3. Choose to count unique visitors or unique clicks.
4. Click Save funnel.

What happens next

Conversions appear as visitors complete actions on pages with your tracking pixels.

Tips

• Conversion goals are per-link — set them up on your top-performing links first.
• Use the event log to debug tracking issues.

Related pages

• Conversion goals
• Export data