Audience tab

What this is

The Audience tab shows who clicked your links: geography, devices, channels, languages, and referrers.

Before you start

• You need clicks in the selected period for data to appear.

Steps

1. Open Insights.
2. Click the Audience tab.
3. Review:
   • Top countries and Regions — where visitors are located
   • Devices — mobile, tablet, desktop
   • Operating systems and Browsers
   • Acquisition channels — how traffic arrived
   • Languages — browser language preferences
   • Top referrers — websites that sent visitors

What happens next

Use audience data to tailor content, routing rules, or campaign targeting.

Tips

• Pair with Dynamic routing to send visitors to localized pages.
• "Direct / unknown" means no referrer was detected.

Related pages

• Overview tab
• Dynamic routing