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Redirect and expiration

What this is

Control how the redirect works (HTTP status code) and optionally set a date when the link stops working.

Before you start

  • You have write access and the link is open on the Settings tab.

Steps

Redirect type

  1. Open a link's Settings tab.
  2. Find Redirect type.
  3. Choose a type. Most links use 302 — Temporary (recommended).
  4. Redirect type is not used when URL Cloak is enabled.

Expiration date

  1. In Settings, find Stop working after.
  2. Pick a date and time.
  3. Click Save changes.

To remove an expiration, click Remove expiration date.

What happens next

  • After the expiration date, visitors cannot reach the destination. An Expired banner appears on the link detail page.
  • Update or remove the date to make the link available again.

Tips

  • Use 301 — Permanent only when you're sure the redirect won't change (mainly for SEO).
  • Combine expiration with campaigns that have a fixed end date.

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