Split testing

What this is

Send a percentage of visitors to different destination URLs from a single short link. Useful for A/B testing landing pages or offers.

Before you start

• Split tests must be available on your plan.
• You have a link open on the Settings tab.

Steps

1. Open a link's Settings tab.
2. Find A/B split test and turn on Enable split test.
3. Set up at least two variants:
   • Label — name for the variant (for example A or Control)
   • Weight % — percentage of traffic (all weights must total 100%)
   • Destination URL — where this variant sends visitors
4. Click Add variant for up to four variants total.
5. Click Save changes.

What happens next

Visitors are assigned a variant and stay on that variant for 30 days. Results appear in the link's Insights tab under A/B variants.

Tips

• Weights must add up to exactly 100%.
• Each variant needs a label and destination URL.

Related pages

• Per-link insights
• Advanced link features